Search engine optimization is key to any successful website and should be integral to any process, and planning of a web project. I have recently statewide to provide this service on an ongoing, maintenance level.
Recent changes in how search engines work, and the need to have original coy, has also made websites more involved. Gone are the days of stock copy and copy and paste as sites who do not have original copy get pushed was down in the ranks. Stuffing keyword lists with every possible word associated with the copy is also gone. Targeted and succinctly written material will win the day, and, again, key to making your site show up earlier in search results.
Writing these descriptions takes a bit of patience as constant refinement can improve results and scope of any website’s reach within the social cloud. The SEO is an optimization of how your online presence is seen, and utilized by both search algorithms and user alike. Well written and focussed marketing material can make a big difference, and is should be just as important to consider in the planning stages of any website.
